Why South Africa

Why South Africa?

Spend time there. Impossible to not be inspired. Nearly 400 years of winemaking history, unique soil composition, striking differences in microclimates and topography, modern advancements in viticulture, a commitment to biodiversity and sustainable farming, dynamic winemakers producing wines of exceptional quality and value, and all coming from one of the most beautiful places on Earth. Best of all? It just tastes great.

The country currently holds a rather small market share in the US, but we believe in the strength of the product and the talent of the producers that have placed their trust in us; our job is to earn the respect of our customers and to provide them with the opportunity to share in the diversity and beauty that is South Africa, as well as to create exposure and results here for the families that we represent. We are honored to have a chance to be connected to such an impressive group of people, and we’ll do our part to help move the needle.

Why Blue Crane?

We sought a name that was simple, meaningful, and durable. One that would have an symbolic connection with the country (the Blue Crane is the national bird), one that had an agricultural/ecological connotation, and one that was definitely logo-friendly. The imagery of a new business taking flight also felt right to us, so here we are. And the following cultural reference didn’t hurt:

The Blue Crane is a bird very special to the amaXhosa, who call it indwe. When a man distinguished himself by deeds of valour, or any form of meritorious conduct, he was often decorated by a chief by being presented with the feathers of this bird. After a battle, the chief would organize a ceremony called ukundzabela – a ceremony for the heroes, at which feathers would be presented. Men so honoured – they wore the feathers sticking out of their hair – were known as men of ugaba (trouble) – the implication being that if trouble arose, these men would reinstate peace and order.